Privacy Policy

Information We Collect

Personal Information

We may collect personal information that you voluntarily provide to us when you:

• Contact us through our website or email
• Request information about our products or services
• Subscribe to our newsletters or updates
• Participate in our research initiatives

Automatically Collected Information

When you visit our website, we may automatically collect certain information, including:

• IP address and location data
• Browser type and version
• Device information and operating system
• Pages visited and time spent on our website
• Referring website addresses

अर्क | Ark App - Specific Information Collection and Permissions

अर्क | Ark is our education management application used by students, teachers, individual educators, administrative staff, and educational institutions including coaching centers, schools, colleges, and universities. When you use the अर्क | Ark app, we request specific permissions to provide you with a seamless educational experience:

Photo, Video, and Document Permissions

We request access to your device's storage, camera, and media files for the following purposes:

• Chat Functionality: To enable sharing of images, videos, and documents in conversations between students, teachers, and staff
• Assignments: To allow students to submit assignment photos, scanned documents, and video responses, and for teachers to review and provide feedback
• Syllabus Management: To upload and access syllabus documents, study materials, and educational resources
• Profile Updates: To upload and update profile pictures for students, teachers, and staff members
• Other Educational Features: To support additional features such as attendance verification, event documentation, and academic records

All media files are securely stored and only accessible to authorized users within your educational institution.

Location Permissions

We request location access for specific institutional management purposes:

• Staff Attendance with Geo-Fencing: To verify that staff members are marking attendance from authorized institutional premises, we use geo-fencing technology that checks if the user is within designated location boundaries
• Transport Tracking: To provide real-time tracking of institutional transportation for student safety, allowing parents and administrators to monitor bus/vehicle locations and estimated arrival times

Location data is collected only when these specific features are in use and is not tracked continuously. Parents and students can view transport location data, while staff attendance location data is only accessible to authorized administrators.

App Usage and Activity Permissions

We collect app usage data to provide analytics and digital wellbeing features:

• Analytics and Insights: To understand how users interact with the app, identify areas for improvement, and optimize the learning experience
• Parental Notification System: To provide parents with insights into their child's app usage patterns, helping them monitor digital engagement with educational content
• Digital Usage Tracking: To enable students and parents to track screen time and app activity, promoting healthy digital habits and balanced technology use

Important Note: App usage data is only available to the student and their parent/guardian. Educational institutions and other users cannot access individual student app activity data. This data is used solely for personal tracking and parental oversight purposes.

Permission Controls

You maintain full control over these permissions:

• All permissions are requested at the time of first use of the relevant feature
• You can revoke any permission through your device settings at any time
• Revoking permissions may limit certain features but will not prevent basic app functionality
• We will clearly explain why each permission is needed before requesting access

How We Use Your Information

We use the collected information for various purposes, including:

• Providing and maintaining our services
• Responding to your inquiries and requests
• Improving our AI solutions and enterprise products
• Conducting research and development for Small Language Models
• Sending you updates about our products and services (with your consent)
• Ensuring the security and integrity of our systems

Data Security and Protection

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. Our security measures include:

• Encryption of data in transit and at rest
• Regular security assessments and audits
• Access controls and authentication mechanisms
• Employee training on data protection practices

Data Sharing and Disclosure

We do not sell, trade, or otherwise transfer your personal information to third parties without your consent, except in the following circumstances:

• When required by law or legal process
• To protect our rights, property, or safety
• With trusted service providers who assist in our operations (under strict confidentiality agreements)
• In connection with a business transaction such as a merger or acquisition

Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

• Right to access your personal data
• Right to rectify inaccurate information
• Right to erase your personal data
• Right to restrict processing
• Right to data portability
• Right to object to processing

To exercise these rights, please contact us at hello@brighthustle.in

International Data Transfers

As a company operating from India, we may transfer your information to other countries for processing. We ensure that such transfers comply with applicable data protection laws and implement appropriate safeguards.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. We encourage you to review this Privacy Policy periodically.

Contact Information

If you have any questions about this Privacy Policy or our data practices, please contact us: